How does direct thermal printing work?

Direct thermal printing uses heat-sensitive label materials that, when activated by heat, cause a change in colour in the material to create a printed image. Though this method results in a more sensitive label with a shorter lifespan than those printed using thermal transfer labels, removing the need for ribbon also reduces the costs and time concerns associated with thermal transfer printing. Effectively, this means that direct thermal printing is perfect for applications that are stored away from direct sunlight with an expected life of less than 1 year – such as in the freight, retail, and food industries.

Thermal direct printing is fast, accurate, and perfect for printing in high-resolution at high volumes.

PrintData offers an exhaustive range or stocked and custom-produced thermal direct labels that come in all shapes and sizes so that your business will certainly find a product that will suit your needs.

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